As Canadians we think we’re kind, but how kind are we? What if there was a way to actually measure the kindness of Canadians?

Join Mars Canada Inc’s RANDOM ACTS OF CHOCOLATE® Campaign by accepting the MARS® Chocolate Kindness Pledge and become a Kindness Ambassador today. A unique Kindness Meter will track all of our kind acts to gauge how kind we truly are.  

To kick-start all the kindness, Mars Canada Inc. is giving away 50,000 coupons to be redeemed for a FREE* chocolate product, and inviting you to start spreading a little kindness, too. 

It’s simple! Start by accepting the MARS® Chocolate Kindness Pledge below to get your coupon, and then share all your stories of kindness with us. You can also nominate a local community organization for a chance to win one of three $10,000 Kindness Donations**.

All these actions will count towards moving the needle of our Kindness Meter. So accept the pledge today, and let’s all act on kindness, Canada!

*Coupons will be available from February 28, 2011 to April 28, 2011. Each coupon is valid for one (1) FREE participating Mars Canada Inc. Chocolate Singles (30g-60g). Limit one (1) coupon per person. While supplies last.

**see Official Rules for full details and eligible causes